AT A GLANCE
Hospitality
SectorSpain
LocationDirect real estate
Strategy
ActivumSG acquired the iconic Nobu Hotel Barcelona in 2020 during the height of the Covid-19 pandemic at attractive pricing.
Our in-country presence afforded us the opportunity to execute diligence and close on the transaction during a time when international travel restrictions remained in place. The acquisition aligned with ActivumSG’s broader strategy of capitalizing on growth in Europe’s hospitality sector following the disruptions of the pandemic.
Prior to ActivumSG’s purchase, the hotel had undergone a significant renovation by its previous owner, the Selenta Group. Despite its already impressive amenity offering, our ASG Iberia team identified further potential to enhance the value of the asset by transforming the previously unused roof space into a luxury outdoor pool and lounge area for guests.
The project required complex work, including the removal of a 27 ton 130 ft antenna to install a plunge pool, restaurant and bar. The newly created rooftop, now the highest of its kind in Barcelona, offers spectacular 360º panoramic views of the city and Mediterranean Sea, serving as a unique draw for both guests and event organizers.
With this addition, ActivumSG successfully positioned the Nobu Hotel Barcelona as a landmark destination within Barcelona’s competitive hospitality market.
